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Our Story

The History of Pieroth

Since 1675, Pieroth has lived the passion for wine with every fibre of it’s being. What started off as a family winery in Burg Layen in the Nahe valley in Germany is now recognised by wine lovers all over the UK. 

With an extensive range from all around the world, we are regarded as a reliable authority on international wines. We have a selection to share with you from our vineyards all over the world as well as our local German wines from the Nahe region.

We have always respected our family values and use this to maintain close personal relationships with long term customers and vineyards, some of whom have been with us for decades.


We started in


Years Tradition


Bottles sold



First documentary mention of the Pieroth family as farmers and wine growers.


A Pieroth ancestor is first mentioned as the owner of vineyards near Burg Layen.


Nicolaus Pieroth and his family acquire more and more vineyards in the Nahe and increase their focus on viticulture.


Ferdinand Pieroth, who later gave the winery its name, continues to expand the business.


Philipp Ferdinand Pieroth bottles wine for the first time in the company's history. From now on, the wine is shipped from the producer directly to the wine drinker. The first delivery of the Pieroth company goes to Duisburg.


Pieroth expands internationally by opening its first non-German division in Great Britain.


In 1976 an old glass tradition was rediscovered in the House of Pieroth. Many centuries ago, the glass produced in the Nahe region was often blue or blue-green in colour. This was caused by the cobalt in the sand which was locally mined and excavated for glass production. 

Pieroth retrieved the idea and created a royal blue wine bottle which took the wine world by storm as “Pieroth Blue“.


25 years after bringing the Pieroth Blue back, we had sold 25 million bottles; enough to cover the distance from Lisbon to Moscow!


The family winery in Burg Layen now covers 25 hectares.


The owner family is now involved in the supervisory board and thus helps shape the company's development.


The Pieroth name is once more brought into focus - in Germany and around the world, it continues to stand for superb, exclusive wines.


345 years of Pieroth


Your companion for exciting wine moments

From 1961 up to today we continue to share our passion for wine with you. We want to show you that enjoying wine can be pleasurable and fun, even without knowing the complexity of the wine world. We love what we do and are passionate about helping to find your perfect Pieroth wines.